||We are not Rockstars. We are not winemakers on a journey of glitz and show. We set out to make really good wine and really good friends. We are Tradesmen with a strong pioneering spirit and a deep respect for California history, industry, and agriculture.
Our goal is simple: To create wines of prominence and personality while promoting varietal heritage and expression in the vineyard. There was a time in our history when ‘Hitting Paydirt’ carried the literal meaning of ‘Striking Gold’. Now, we like to think of Paydirt in terms of great wine and good fortune. Our wines personify the art of discovery, the act of going for broke, and the idea that risking it all brings about the greatest reward.|